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Clear, plain-English AI guidance designed for older adults and families.

Cookie Policy

Last updated: 19 February 2026

Here is a short, no-nonsense rundown of the cookies WellWired uses, why we use them, and how to switch them off if you would rather we did not.

What are cookies?

Cookies are tiny text files a website drops onto your computer, tablet, or phone. Most do mundane jobs like remembering you picked dark mode or kept you logged in. Some, the ones people tend to worry about, are used to count visitors or feed advertising networks. We only use the counting kind, and only if you say yes.

What WellWired uses

Google Analytics (optional)

When you accept the banner on your first visit, we load Google Analytics. It tells us anonymous things like which pages get read and which ones nobody bothers with, so we know where to spend our time. To be clear, it does not tell us who you are, and it never sees your name, email, or anything you type into the chatbot. What it does see:

Decline the banner and none of this loads. No analytics cookies, no pings to Google, nothing. The site works just the same.

Cookie namePurposeDuration
_gaDistinguishes visitors for analytics2 years
_ga_*Maintains session state for Google Analytics2 years

Local storage (close cousin of cookies)

Your browser also has something called local storage, which behaves a bit like a cookie but never leaves your device. We use it for a handful of small things, all listed below. None of it reaches our servers.

ItemPurpose
cookie-consentRemembers whether you accepted or declined cookies
quiz progressSaves your progress in any quizzes so you do not lose it
wellwired-course-emailRemembers course access on your device after purchase verification
wellwired-course-completed-modulesShows which course modules you have opened on this device

Third-party cookies

The only outside service that drops cookies on this site is Google Analytics, and only after you opt in. No ad networks, no Facebook pixel, no behavioural tracking, no resold profiles. We have actively chosen to do without them.

How to manage cookies

Three ways to take charge of what is set:

UK regulations

We follow the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR. Plain English version: anything non-essential, including Google Analytics, waits for your yes before it loads.

Questions?

Drop us a line at hello@wellwired.ai and a real person (Arthur, probably) will get back to you.